The Lean Startup by Eric Ries
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company ― Financial Times, Philip Delves Broughton
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles ― Dan Heath, coauthor of Switch and Made to Stick
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book ― Randy Komisar, founding director of TiVo
The Lean Startup will change the way we think about entrepreneurship ― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation ― Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape
I know of no better guide to improve the odds of a startup's success ― Mitchell Kapor, Founder, Lotus Development Corp
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business ― Scott Cook, Founder and Chairman, Intuit
The Lean Startup changes everything ― Harvard Business Review
You should think like a lean startup even if you're not a lean startup ― Forbes
About the Author
About the Author: Eric Ries is a Silicon Valley entrepreneur and is well known all around the world for pioneering the Lean Startup movement. He is a Yale University graduate with a BS in Computer Science. And in 2004, he co-founded the IMVU Inc which was his second venture into the business field after the failure of his first company. He has a hosted several sold out conferences about the Lean Startup initiative.
- Publisher : Penguin UK (6 October 2011)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0670921602
- ISBN-13 : 978-0670921607
- Item Weight : 195 g
- Dimensions : 15.3 x 2.5 x 23.4 cm
- Country of Origin : India