

“If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy.” —New York Post
Bring meaning and joy to all your days with this internationally bestselling guide to the Japanese concept of ikigai (pronounced ee-key-guy)—the happiness of always being busy—as revealed by the daily habits of the world’s longest-living people.
According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—the place where passion, mission, vocation, and profession intersect—means that each day is infused with meaning.
Review
Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them ― Marie 'KonMari' Kondo
I love [this] book… I read it and it’s bewitched me ever since. I’m spellbound
A refreshingly simple recipe for happiness... According to the Japanese, everyone has an ikigai. It means your purpose – the reason you get up in the morning. The thing that fires you up and keeps you busy. Your raison d'être. ― Stylist
Curl up on the sofa with this and enjoy an insight into Japanese culture while picking up some self-care tips you may not have considered before... Ikigai offers an insight into a gentle yet focused way of life built around a sense of purpose. ― Independent
Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives. Science-based studies weave beautifully into honest, straight-talking conversation you won’t be able to put down. Warm, patient, and kind, this book pulls you gently along your own journey rather than pushing you from behind.
Japanese art of ikigai ... Its basic message is about "authentic living". Practitioners must fill in overlapping circles that cover motivation, fulfilment, what they earn and what improves their life. The answer at the centre will be the key to a happy and long life. ― Guardian
If hygge is the art of doing nothing, ikigai is the art of doing something - and doing it with supreme focus and joy. ― New York Post
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