Design Your Thinking by Pavan Soni (Hardcover)

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.

Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn't be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. 

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Design thinking is a unique and path-breaking approach to problem-solving. Written in an engaging and accessible style, this book will equip the reader with the right tools and skills to solve problems creatively.

'Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality' -- Hari Menon, co-founder & CEO, Bigbasket.com

'A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!' -- Dr R.A. Mashelkar, FRS, National Research Professor

'Dr Soni has delivered a lucid treatise on the "How To" of design thinking. A must-read book' -- Vijay Govindarajan

About the Author

Pavan Soni is an innovation evangelist by profession and a teacher by passion. He is the founder of Inflexion Point, a strategy and innovation consultancy. Apart from being a visiting faculty at IIM Bangalore and IIM Lucknow, Pavan has had consulting and mentoring engagements with leading companies, like Reliance, Tata Group, ITC, Flipkart, Accenture and Asian Paints. He specializes in the subjects of design thinking, strategic acumen and innovation culture.

Product details

  • Publisher : Penguin Random House India Private Limited (23 December 2020); Penguin Random House India Private Limited
  • Language : English
  • Hardcover : 384 pages
  • ISBN-10 : 0670094099
  • ISBN-13 : 978-0670094097
  • Item Weight : 520 g
  • Dimensions : 13.97 x 21.59 cm
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