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Start With Why by Simon Sinek

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

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Review

This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work

About the Author

Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.

  • ASIN : 0241958229
  • Publisher : Penguin UK; Latest Edition (6 October 2011)
  • Language : English
  • Paperback : 256 pages
  • ISBN-10 : 9780241958223
  • ISBN-13 : 978-0241958223
  • Item Weight : 181 g
  • Dimensions : 12.9 x 1.6 x 19.8 cm
  • Country of Origin : United Kingdom
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